How Bob Moore, of Bob’s Red Mill, Got Grocery-Store Famous
Bob’s Red Mill Natural Foods was founded in 1978, but it wasn’t until several years later that the company hit upon the thing that made its oats, groats and other natural food products so immediately recognizable on supermarket shelves. That was when the likeness of Bob Moore, the company’s eponymous founder, began appearing on the packaging.With his white beard, wire-rim eyeglasses, newsie cap and bolo tie, Mr. Moore, who died last week at age 94, was an unlikely style icon whose folksiness seemed to personify the wholesome artisanal grains produced by his company at an old mill in Milwaukie, Ore.Mr.…







