Fast food chains target low-income consumers with affordable summer meal deals
Related media - Breaking news Subway began phasing out its foot-long $5 sandwiches a decade ago. However, other fast-food chains have recently revived the $5 price tag to attract customers who have cut back on spending. As many restaurant companies prepare to report second-quarter results, investors expect to hear that customer visits have declined and sales have slowed, with a few exceptions like Chipotle. To boost next quarter's results, chains like McDonald's, Taco Bell, Burger King, and Wendy's have introduced or reintroduced $5 meal deals. McDonald's expects traffic to increase due to these promotions, although Wall Street remains skeptical that…






